This report shows latest metrics for App A and App B. Both apps are dummy examples and all values, comments, and conclusions exposed here are completely fake. The unique purpose of this is to show an example of a reproducible report designed and built end-to-end in R.
As non-expert in App analytics, I based this analysis on the Apple’s App Analytics, an Apple Developer tool for measure app’s performance.
Daily Active Users (DAU)
Monthly Active Users (MAU)
Daily Active Users (DAU)
Monthly Active Users (MAU)
Radar chart shows the app's profile by feature. Each point represents the average percentage of time a user spend on this app feature.
Regarding conversion rates and number of impressions, App B demonstrates to be better option for the next campaign.
Please note that all values, comments and conclusions stated in this report are entirely fake and only purpose is to show an example of reproducible report design and build end-to-end in R.